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You’ve got a great product or even a wonderful service. Now you want to make it a great brand.
People are loyal to brands they can trust, relate to and connect with.
It is more than just a logo. Buying decisions are made between the eyes and from the heart. It is deeply personal.
So, how do you create a brand loyalist if people do not see the value of your brand when compared to competitors?
These important strategies will not only connect your brand to your audience. It will also keep your brand fresh, relevant and transform it into a brand people love.
What’s next for YOUR brand?
Branding
inside out
What is the face of your brand? It’s more than a pretty logo or catchy tagline. Rather, it’s the total experience of what one receives at every single point of contact with the brand.
One major brand touch point often overlooked is staff. After all, they are the ones who meet, greet and assist customers every day. Leverage on their input by conducting a focus group. By doing so, you not only win over their support but gain access to a unique set of insights and ideas that may have eluded you. Client: Girl’s Guide Malaysia
(Persatuan Pandu Puteri Malaysia)
Uniformed body dedicated to moulding nation-building women and girls.
They understand the importance of branding internally amongst staff and members. Our team conducted an intensive focus group for three different segments within the organisation.
The synopsis was eye opening and truly valuable for their brand evaluation and brand management projects.
Understanding
Audience
Do you understand your target audience inside out? The more you know your audience, the more your brand can bond with them.
You need to dive deep into the minds of your consumers and your brand. What makes people buy my product? What do they like about my competitors? How do they feel when they use it? Find out how your product can help to make their life easier.
Client: Pureflo
Water filtration system targeting the residential market.
In order to understand the target audience, we worked together with Pureflo to conduct a market survey on consumers’ behaviour, interest and product knowledge. The exercise gave a clear direction on the area that needed immediate attention.
One discovery was that there is a need to educate the general public on various water filtration methods. This clearly demonstrated how essential research is to provide informed decisions, especially in the development stages.
Understanding this, Pureflo successfully defined their positioning to the relevant target audience.
Brand
uniqueness
Branding is all about being distinct. The most successful brands can be instantly identified by simple words and imagery.
Discovering this point of differentiation is never easy. Effective branding does just that – unearth an inimitable part about your brand. Paint a unique mental picture. Make it so powerfully relevant that it stays.
This immediately sets you apart from every other brand.
Client: Ahoy
Right Food, Right Place
Mobile kitchen truck targeting diners seeking a convenient and healthy meal e.g. office workers, nearby residents.
To stand out from their competitors, unique design elements were utilised e.g. bright cheerful colours, icons. A tagline was also created to enhance the brand’s unique value proposition. To paint a mental picture, captivating words and images were chosen to match the brand value.
Ultimately, we helped Ahoy to excel in two areas: highlighting its unique- ness and communicating it through design and copy to ensure memorability.
Brand Credibility &
Brand Personality
What is it about your product that creates value?
Two main factors come into play for a successful brand: credibility and personality. Brand credibility is earned with a trusted and valuable product. A distinct personality creates a memorable stamp in your consumer’s mind. It helps people remember your unique personality and makes your brand stand out!
Client: AntiSlip
Floor safety product innovators
AntiSlip is a brand that helps prevent slipping on wet and slippery surfaces. With so many similar products as such, how did AntiSlip differentiate themselves?
The brand value: preventing slipping on slippery and wet surfaces. This creates credibility.
The brand personality - caring. Hence the tagline: Every step matters.
By projecting a unique value and personality, AntiSlip is now more than just a safety product.
Outcome: Our design and tagline worked to reinvent the brand as a warm and caring personality to consumers.
Emotional
Connection
How does a brand bond with people?
Despite the age of science and technology we live in, human beings are clearly emotional creatures. Rational facts aren’t enough. The future belongs to brands that go beyond rational, and move into the emotional level.
An emotional connection that fills in the gap between the brand and its promise is now more than ever, the key to successful branding.
Client: McDonald’s
To foster deep-rooted and enduring relationships with customers, it is important to become part of their lives. By sharing and understanding the various life circumstances of its customers, big brands such as McDonald’s forge invalu- able bonds that translate into brand belief.
With that in mind, Brand-it designed and produced unforgettable marketing materials for a very special project - World Children’s Day, Disney on Ice Charity Show. The event was held in aid of cleft lip and palate children of Malaysia.
This memorable event clearly demonstrated the power of emotional branding.
Branding
Events
These days, the total brand experience encompasses events where customers can interact at ground level with the brand. One popular exam- ple is festivals and on-site activation programmes, which marketers are hailing as highly cost-effective and powerful branding outreach methods.
Show-off
your Brand
Merchandise is another great way to give brands much-desired exposure. Regardless the size and budget, creating fashion statements and memorabilia that people want to keep is a sure-fire method of sticking your name into consumers’ minds. Client: Standard Car Truck
World’s leading company in freight car truck design
Leveraging on the opportunities provided by conferences to showcase their brand, they actively participate in such events. At every event, they ensure visitors and potential customers take home a piece of the brand. For instance, custom-designed corporate merchandises were handed out at the 8th International Heavy Haul Conference, Brazil.
Verdict: What better way to expose your brand?
Corporate Identity
can talk
The corporate identity, in simple terms, is the visual reflection of your corporate strategy. It is how people unfamiliar with your brand first identify it.
This visual image is one of the most important means that businesses constantly use to convey and assert who they are. Your corporate identity is the face of your business.
Client: AntiSlip
Floor safety product innovators
AntiSlip quickly recognised the value of getting a professional corporate Identity Manual done with us.
The proven role: enhancing the visibility and recognisability of the organisation internally and externally.
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